WHY YOU NEED A BRANDING AUDIT

Your customers are more sophisticated when it comes to interpreting design cues than ever before. If your business doesn't appeal to their aesthetic tastes or present content in the ways that they want to consume it, they won't waste their time interacting with your brand - they'll simply move on to another business that "gets it".

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BrandingCatherine Roberts
HOW TO BECOME A MORE EFFECTIVE LEADER IN YOUR BUSINESS

whether you lead a team or you just lead yourself, your business needs you to be organised, motivated, and communicating at the highest level in order to grow effectively. that's a lot of pressure, and it can take a real toll.

today i'm getting personal and sharing three ways i've become a more effective leader in my business to help you feel more boss in yours too.

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THE FUTURE OF RETAIL: A FEW THOUGHTS FOR THE SUMMER SALES

It's true that high street stores need to find creative ways to evolve as customers' expectations around personalisation and convenience are reshaped by their internet informed world. But I don't believe our goal should be simply to make physical stores feel more like 'the internet' in order to justify their continued existence. In fact, I believe that truly savvy retailers understand that the absolute opposite is true. 

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DIY DIGITAL NOTES

As business owners, we need day-to-day strategies to create business cultures that we can be proud of. We want our employees, collaborators, and customers to feel appreciated, and sending DIY digital notes is one simple way to acknowledge our gratitude to the people we rely on. 

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