HOW TO BECOME A MORE EFFECTIVE LEADER IN YOUR BUSINESS

HOW TO BECOME A MORE EFFECTIVE LEADER IN YOUR BUSINESS

Whether you lead a team or you just lead yourself, your business needs you to be organised, motivated, and communicating at the highest level in order to grow effectively. That's a lot of pressure, and it can take a real toll.

Today I'm getting personal and sharing three ways i've become a more effective leader in my business to help you feel more boss in yours too.

ESSENTIALISM AND THE ART OF SELLING

ESSENTIALISM AND THE ART OF SELLING

Minimalism is a beautiful aesthetic that many brands seek to cultivate. But it's hard to be authentically minimalist as a retailer whose stock and trade is things. If you design things, sell things, and create a lot of content about those things across multiple channels... well... you run the risk of creating some pretty uncomfortable cognitive dissonance if your brand is trying to pose, stylistically or philosophically, as a minimalist. That's where Essentialism comes into the art of selling.

THE FUTURE OF RETAIL: A FEW THOUGHTS FOR THE SUMMER SALES

THE FUTURE OF RETAIL: A FEW THOUGHTS FOR THE SUMMER SALES

It's true that high street stores need to find creative ways to evolve as customers' expectations around personalisation and convenience are reshaped by their internet informed world. But I don't believe our goal should be simply to make physical stores feel more like 'the internet' in order to justify their continued existence. In fact, I believe that truly savvy retailers understand that the absolute opposite is true.