The Spring Collective has been expanding lately, and I want to introduce the ladies who're building this exciting platform with me...
Claire Deane is the founder of Deane and Co. She's an experienced business coach who, after working in digital marketing for over 10 years, realised the biggest barrier for small businesses was a lack of confidence in how to leverage a presence on the web. Claire is passionate about helping business owners work smarter and increase their bottom line.
And... Lani Pauli is a generalist with specialist interests (content marketing, curation and telling the stories of small businesses) and is like a pig in mud when it comes to strategy, analytics and being able to see a project through from start to finish. As a results-driven marketing communications professional, she’s led national publicity campaigns for brands like Paul Newman’s Own, Bing Lee, Tourism & Events Queensland and Coco Republic. She’s led the charge establishing and building the community (online and offline) for Yelp and can throw a mean event to bring people together and celebrate. When not slinging words for clients or getting their name up in lights you'll probably find Lani knee-deep in an internet research spiral or hanging out with her four-legged sidekick, Dutch.
Working with your friends is the best part about being a grown up, and I'm super lucky to be in a girl gang with these two!