What I can help you with:
Telling your story. From instagram captions to sales pages, how can you talk about the unique value your business offers in a way that resonates with your ideal customers?
Evaluating brand elements. From the font of your logo to the imagery on your blog, do all your design elements work in concert to make your ideal customers feel “this brand is just so me”?
Fine tuning your visual style. Do you know how to take a picture worth a thousand glowing words for your website and social channels? You need to share a lot of content to stay front-of-mind on the internet these days… So what kinds of props and composition styles will appeal to your audience? How do you ethically curate other creatives’ content to supplement your original imagery and grow your reach?
Auditing your website and social channels. Does your online presence make it easy for customers to engage with your brand, learn about what you have to offer, and spend money on you? Are functionality issues, overly complicated design, poor quality photos, or posts that haven’t been thoughtfully optimised hurting your reputation online, slowing your potential business growth, and amounting to money left on the table?
Advising on budget-friendly strategies for creative marketing. There’re a lot of options for promoting your business both online and in the real world, but where should you focus your budget and energies? What specific tactics work best on each social channel? How do you go about increasing the conversion rate on an e-commerce site, growing your mailing list, or getting an editorial feature in a national print magazine?
Educating and empowering you to walk your own path. Do you want a roadmap for how to mindfully grow and prepare your business to scale in the years to come? The sooner you define what success looks like for you and establish the habits and systems that will get you there, the better your chances to thrive. I’ll break down the tactics that have worked for other beautiful brands, suggest strategy options for your own, and give you the toolkit you need to implement them. But I never want you to replace my judgment for your own. When you understand the theory behind running a successful, connective business you’ll be empowered to make the tactical choices that are right for you as a boss.
What I can’t help you with:
If you want quick answers (ie you don’t care why the cake rises… you just need a quick recipe) here’s a list of great quick-tip style resources for you to check out…
- The Spring Blog. For helpful, insightful articles on creative business... written by yours truly.
- Pinterest. Type your question and a ton of beautifully designed infographics will pop up.
You want someone to build your website, schedule your instagram, coordinate a PR campaign, or write your About Page for you… Here’re some other people who might be able to help you out…
- Deane & Co. A brilliant full-service creative marketing agency based in Brisbane, Australia.